The colors and the typography match the school's house style. The cloud and the little illustrations suggest how books can carry us away on all kinds of adventures. The title sits on the cloud like the families that are reading together and being carried away together. 

See close-ups of the illustrations below.   
   
The watch of the White Rabbit from Alice in Wonderland...
Moby Dick...
Letters are so important in books...
A big classic
Books can be magic...
...and so many are about love...
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